About Floor'd
A better way to shop for floors.
Floor'd believes flooring should feel exciting, not overwhelming.
Our team helps customers compare styles, understand product options, think through budget, and choose flooring with confidence — without the pressure.
​
We work with homeowners, builders, designers, remodelers, property managers, and commercial teams across Little Rock, North Little Rock, Benton, Bryant, Conway, and all of Central Arkansas.
​
The showroom is designed to feel like a boutique living room, not a warehouse. Bring your partner, bring your kids, bring your dog. Grab some coffee, spread out samples, and take as long as you need.
Consultants, not salespeople. That's the Floor'd way.
4.7★
On Google
Family
Connected to Hamernick's
Local
Little Rock Owned
Ted's Promise
In 1970, my grandfather Ted Natus walked into a struggling one-room paint store in St. Paul, Minnesota, and asked the owner for one thing: a chance. He offered to run it for $1.50 an hour. He'd already survived more than most people ever will — he lost his mother at fourteen, rode the rails south rather than go to an orphanage, and worked the copper mines of Montana before he ever sold a can of paint. He never finished school past the eighth grade. What he had instead was grit and a promise he kept to himself: treat people right, and the business will follow.
​
It worked. In 1980 he added flooring. In 2000, thirty years after he started, he bought the business outright and built it into Hamernick's — one of the largest flooring companies in America. He did it by treating every employee like his own child and every customer like family.
​
“If we love and care about customers, we will be okay. Without them, we have nothing.”
— Ted Natus
​
“My top 3 rules in business are Service, Service, and Service!”
— Ted Natus
​
That's the promise Floor'd is built on.
​
What that promise means at Floor'd
When you trust us with your home, you're inviting us into your family — and we won't betray that.
​
Flooring isn't just a product. It's the surface your kids learn to walk on, the room where holidays happen, the floor you notice every day for years. When someone lets us into their home to help with that decision, we don't treat it as a transaction — we treat it the way Ted treated the people who walked into his store: like their trust is earned and kept, not assumed. We'll help you find what's actually right for your home, install it correctly, and stand behind it after the truck pulls away.
​
And it means quality and choice at every budget — not just the big ones.
Whatever you're working with, you deserve products you can count on and the highest level of service we know how to give. That's not a marketing line — it's the same standard Ted set in a one-room paint store: everyone who walks through the door gets our best, period.
​
Ted Natus, early days at Hamernick's
Fair dealing. Family values. Floors you can trust for a lifetime.
— Floor'd Flooring and Finishes
What We Believe
Flooring should feel clear, not confusing.
Whatever your style
Traditional, modern, coastal, farmhouse, boutique. We help you land somewhere that actually feels like you.
Whatever your budget
Your budget is your business — not ours to judge. We treat every project the same.
Clear guidance
Honest input on durability, install, care, and long-term feel. No jargon, no upsell.
Relationship first
We'd rather earn a customer for life than close a sale today.
How We Help
Clear answers when you need them most.
Unexpected flooring problems are stressful. Here's where we can jump in and help you sort it out.
Water Damage & Flooring Replacement
Burst pipes, appliance leaks, storm damage — we help you understand what has to go and what's next.
Bad Shower or Tile Issues
Failing pans, cracked tile, mold behind grout. We walk through options that actually solve the problem.
Insurance-Related Flooring Projects
Documentation, matching product specs, and clear invoices your adjuster can actually work with.
Replacement Flooring After Mitigation
Once the mitigation team is out, we help you choose flooring that fits the space and moves quickly.